Project Description

A Communications Primer for the YouTube Generation

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It’s not easy to forge strong connections in an era when short attention spans are the norm and individuals are more accustomed to texting rather than talking. The Art of WinWin Conversations is an innovative step away from the usual self-help books on business communication and human relationships that will transform your entire mindset on communication.

To avoid information overwhelm, the author has created an accessible guide in which important concepts are broken down into key points and revolutionary insights illustrated in an eye-catching, efficient manner; making it easy to learn and return to reference important sections at a later date. Seven key principles are outlined within a collection of “lessons” designed to help readers understand the difference between superficial communication and deep connections in the business setting. This book was designed for executives and business leaders who are frustrated because complaints or needs aren’t being “heard” in spite of frequent communications with staff members. Communicating more often is useless if the quality of communication is poor or only fair. 

Business owners and corporate leaders and managers will learn how to:

  • Effectively engage in complex conversations in a business setting
  • Communicate effectively when the other person is angry or frustrated
  • Enhance business relations via Win-Win conversations
  • Detect issues that are not being expressed during a conversation
 Maintain dialogue until a WinWin situation is achieved

 Sixty minutes of reading time is all it takes for readers of this groundbreaking guide to glean the basic concepts and tool that are needed to start communicating on a higher, more focused, and powerful level.

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